Design
The visual integration of feature, function and brand for products that connect and communicate ideas.
Comprehensive design services for coherent digital and physical assets
Branding
Branding focused on shaping how users perceive, trust, and emotionally connect with a digital product. Glyphs, color, typography, iconography, photography and user experience patterns create a cohesive visual language that can differentiate in a crowded market.
Whether developing a brand or working within an existing brand strategy framework the design team works closely with developers. The team implements interaction patterns, messaging tone and themes that resonate with target users and support brand identity as part of the user experience.
Logos
A Logo becomes the visual glyph that represents an organization’s values and the users experience of its applications. A good logo resonates with those values and experiences across multiple platforms.
Brand Guides
Brand Guides inform marketing professionals and designers on maintaining brand consistency across varied mediums and touch points. Brand consistency strengthens user connection and trust through familiarity. Ease of recognition leads to a sense of trust.
Collateral
Collateral gives teams the tools they need to promote, explain, and sell the brand’s products or services. Modern media allows collateral to communicate a brand’s voice and identity with rich experiences featuring photography, video and motion graphics.
Iconography
Icons deliver meaning faster than text. Icons act as recognizable shortcuts, helping users understand an interface without reading dense labels. Effective Iconography provides clarity and consistency through simplicity and familiarity.
Animation
Animation can illustrate ideas and concepts that have a temporal component easier than static illustrations and are easier to digest than long descriptions. Complex interactions or decisions with unseen implications can be illuminated through motion graphics both within an application and in adjacent collateral. Motion graphics can provide a fast way to onboard users to new paradigms.
Video Production
Video production can be an important part of a brands communication ecosystem. Video professionals work with marketing and development teams to craft the appropriate aesthetic using a collection of lighting, framing, motion, color grading and sound.
Expository Video
Video walkthroughs of product interfaces can be generated cost effectively and focus on complex features that might otherwise be missed in a complex system. Video can greatly reduce learning curves and increase adoption. Long videos can be produced and broken into bite size chunks or rearranged to suit a variety of objectives.
Promotional Video
Video Video of real users, developers and leaders humanize the product. Showing an application work in real world situations establishes trust and builds confidence. Styles emphasizing high production value show features in their best light, while documentary run and gun techniques can lend a sense of authenticity. We work with client marketing teams to find the right mix of styles that best suit your products and brand.
Web Design
Modern web design acts as a digital emissary of an organization’s brand and products. 60-65% of all browsing is done on mobile devices worldwide. Mobile friendly designs put the web experience where the customers are engaged.
Credibility
A tight well-structured design helps to establish professionalism supporting in person meetings from sales events and networking efforts. Solid web design assists in converting first impressions into lasting customers.
Web Applications
The modern web is a delivery platform for applications and services. Good design practices ensure communication of function and the products value clearly.
Interactive Experiences
Rich interactive experiences can be leveraged to make tools more intuitive, dynamic, and aligned with natural human learning patterns.
Configuration Tools
Interactivity can provide clarity, guidance, and instant feedback for software setup, product customization, and provisioning tasks. Ease of use and depth of understanding build confidence and trust in users and customers.
Distance Learning
Distance learning is greatly enhanced by feedback driven experiences that use interactivity to build user engagement and improve comprehension. Dynamic activities keep learners actively involved, reducing passive consumption, and improving retention.
